Four graphic designers are featured here: please enjoy the variety and range of this panel of experts; responses have been lightly edited.

Consider social media as a tactic – a set of tools – to be engaged with strategically. Conduct your marketing with purpose and intent.

Quality control and data accuracy are important. Knowing what is automated and what needs manual interference matters.

In a world so busy with digital marketing and social media and AI, traditional marketing - the handmade, relationship-based kind of marketing - stands out.