Photographer Phil Bode generously agreed to share his story and his perspective regarding when to hire an expert.

Brand expert Lisa Speer generously agreed to answer some brand strategy questions and provided a Brand Essentials Checklist!

Four graphic designers are featured here: please enjoy the variety and range of this panel of experts; responses have been lightly edited.

Consider social media as a tactic – a set of tools – to be engaged with strategically. Conduct your marketing with purpose and intent.

Quality control and data accuracy are important. Knowing what is automated and what needs manual interference matters.

In a world so busy with digital marketing and social media and AI, traditional marketing - the handmade, relationship-based kind of marketing - stands out.